bOost awards
The bOost awards put the pride, growth and impact of Oost-Nederland in the spotlight — a regional awards night that gives a stage to the companies, initiatives and talents moving the region forward.
So much of what makes Oost-Nederland special never gets a stage — the people building the region rarely grab the spotlight themselves. bOost needed a brand that does it for them.
More than a logo for one night: the brand carries a whole season.
From nominations and the reveal of the genomineerden to the live show in the Deventer Schouwburg, the aftermovie and the winners — five awards, an independent jury and regional press, all under one identity that has to amplify. It scales from a small nomination badge to a stage-width backdrop, survives projection, print and a vertical recap reel, and stays celebratory without ever pulling focus from the names being honoured.
Build a system that turns up the volume.
The whole identity is built around boost — a lowercase mark with an open, optimistic feel, fresh lime energy against a calm near-black, and a clear blue that carries the regional map of Oost-Nederland. The energy does the shouting so the winners don’t have to: Volta Energy, IJsselbiënnale, AMI Kappers, Deventer Bijzonder and the region’s young talent get to simply be celebrated.
The show, brought to life on the big screen.
Motion graphics drove the live show — nominee reveals, category intros and winner moments — running the full length of the evening on the Deventer Schouwburg screen.
A warm, regional brand that still reads loud on stage.
The logic: lime is the energy and the highlight, near-black grounds everything, and the blue carries the map of Oost-Nederland that ties every screen back to the region. Loud where it counts, calm where the names are.
From the screen to the room.
The event flyer.
The invitation that opened the season — the same system, folded down to a piece you can hold. Drag to read both pages.
Event identity, motion direction and environmental design at Onwise — built as a kit the bOost team could run across a full season, from nominations to the show in the Deventer Schouwburg, without me in the room for every asset.